基于区域营销的区域经济发展机制研究  

A Study of the Mechanism of Regional Economic Development Based on Regional Marketing

作　　者：严群英[1] 

机构地区：[1]浙江师范大学工商管理学院,浙江金华321004

出　　处：《华东经济管理》2010年第9期44-48,共5页East China Economic Management

摘　　要：新经济和全球化使区域与区域之间为争夺市场、投资和人力资源而展开的竞争日趋激烈。区域营销日益成为增强区域竞争力、促进区域发展的重要手段。文章运用大量案例,对区域营销推动区域要素集聚、特色产业培育、产能辐射增强和财富增长等方面进行深入分析,揭示区域营销推动区域经济发展的内在机制。The competition between of regions for market,investment and human resources becomes more and more intensified because of the new economy and globalization.Regional marketing becomes increasingly an important method which can enhance the regional competitiveness and improve regional development.This thesis makes use of a great deal of cases,analyses the factor gather together function,the special features industry growth function,the productivity radiation function,the wealth growth function and the division of laborers,cooperation function of regional marketing,hints the internal mechanism that regional marketing promotes regional development and explains regional marketing the special meaning of the development to the region.

关 键 词：区域营销 区域经济 机制 

分 类 号：F061.5[经济管理—政治经济学]