乡村旅游中“服务控制权让渡”现象探讨  

THE DISCUSSION ON SERVICE CONTROL TRANSFER PHENOMENON IN RURAL TOURISM

作　　者：余开远[1] 高应蓓[1] 

机构地区：[1]贵州财经学院旅游管理学院,中国贵州贵阳550004

出　　处：《经济地理》2009年第12期2085-2089,共5页Economic Geography

摘　　要：乡村旅游是现代旅游市场中具有休闲功能的一种服务项目,对于乡村旅游在服务上的优势,存在不同的认识。与城市大酒店不同,乡村旅游一般没有预先的安排,这给了客人自我选择服务项目和服务方式的空间,是一种服务控制权的让渡。从本质上说,服务控制权的让渡现象体现了服务体系中服务提供者和服务接受者主客关系的位移。它是一种朴素的、以客人为主导的服务思想,是符合现代服务规律和旅游市场规律的。乡村旅游正在蓬勃发展,这可能会带来旅游服务观念上的革新。乡村旅游的服务理念和实践都是比较脆弱的,它们的存在需要呵护。Rural tourism is a category of modern tourism,it has a strong leisure function.If there is strength in service of rural tourism,scholars have different understanding.The difference with hotel service is that rural tourism has no pre-arrangements,so the guests have more opportunities to choose services and service space.This is a transfer of service control.In essence,the transfer control service reflects displacement of the relationship between subject and object.It’s a simple and oriented thinking,which is in line with the modern services and the law of tourism market.This will bring the change of tourism service concept.Rural tourism services ideal and practice are relatively fragile,they need to be protected.

关 键 词：休闲功能 主体与客体 生存与呵护 

分 类 号：F590[经济管理—旅游管理]