基于消费差别的商业体育赛事门票动态定价模型构建  

Dynamic Rated Model of Commercial Sport Match Tickets Based On Consumed Distinction

作　　者：张连凯[1] 

机构地区：[1]内蒙古民族大学体育学院,内蒙古通辽028043

出　　处：《西安体育学院学报》2010年第4期428-430,440,共4页Journal of Xi'an Physical Education University

摘　　要：运用文献资料法、逻辑分析法、数理统计等对商业体育赛事的门票定价问题进行研究,其目的是通过构建基于消费差别的商业体育赛事门票动态定价模型,实现商业体育赛事经营者的利润最大化,避免商业体育赛事经营者盲目定价。分析了消费差别对商业体育赛事门票价格的影响,建立了基于消费差别的门票动态定价模型,通过针对不同消费者市场的差别定价,实现商业体育赛事经营者的利润最大化。By the way of the literatures, logical analysis and mathematic statistics, the paper has investigated the problem of Commercial Sport Match Tickets. It aims at maximizing the operator＇s profit, avoiding the operator fixing a price blindly, through building the dynamic rated model of commercial sport match tickets based on consumed distinction. The article analyzed the effect of consumed distinction on Commercial Sport Match Tickets; built a dynamic rated model of commercial sport match tickets based on consumed distinction, by which can realize the maximum of the operator＇s profit.

关 键 词：体育赛事 商业体育赛事 消费差别 门票定价 

分 类 号：G80-05[文化科学—运动人体科学]