基于QFD的电子商务网站竞争力评价研究  

Competitiveness Evaluation of EC Websites based on QFD

作　　者：刘可明[1] 李玉海[1] 

机构地区：[1]华中师范大学信息管理系,湖北武汉430079

出　　处：《现代情报》2010年第7期159-161,177,共4页Journal of Modern Information

基　　金：华中师范大学校级大学生创新性实验"企业网站信息扩散器的研发"的研究成果之一

摘　　要：本文以顾客需求为驱动力,将质量功能展开原理应用到电子商务网站的设计中,主要叙述了质量功能展开原理的基本思想和质量屋模型,对电子商务网站消费者需求及其需求权重进行了分析,并应用质量功能展开原理对企业电子商务网站的竞争力进行了评价探讨。With the development of Internet,people＇s lives are being changed by Electronic Commerce.In order to analyze the issue of how to gain competitiveness evaluation of EC websites,this paper focused on expanding to apply QFD（Quality of Deployment）,based on customer＇s demand,to EC website design.It mainly described the basic ideas of QFD and HOQ（House of Quality）model,and summarized the customer＇s demand of EC websites.Above all,this paper mainly explored how to apply QFD to evaluate the competitiveness of EC websites,and at last,this paper presented the guidance suggestions to the development of the EC websites.

关 键 词：电子商务网站 QFD 质量屋 竞争力评估 

分 类 号：G250.73[文化科学—图书馆学]