鄱阳湖生态经济区生态旅游商品开发研究  

Study on the Development of Eco-tourism Commodity in Poyang Lake Ecological Economic Zone

作　　者：孙冬英[1] 钟淑芳[1] 

机构地区：[1]九江学院旅游学院,江西九江332005

出　　处：《改革与战略》2010年第7期131-133,共3页Reformation & Strategy

基　　金：国家社会科学基金项目(项目编号:0913JY024);江西省社会科学规划2009年学科共建项目(项目编号:09YJ255)资助

摘　　要：生态旅游商品是生态旅游的重要组成部分,它对促进生态旅游产业的发展有着重要作用。文章通过分析鄱阳湖生态旅游商品开发现状及开发优势条件,认为鄱阳湖生态旅游商品开发类型应包含纪念品系列、区域文化生态旅游商品系列、土特产品系列和深度开发生态旅游商品系列,提出了明确发展目标、实施品牌战略、加大生态旅游商品设计开发力度、营造良好旅游购物环境、搞好生态旅游商品的宣传促销工作以及加快管理体制改革步伐的开发对策。Eco-tourism commodities are an important part of eco-tourism, and it plays an important role to promote the development of eco-tourism industry.By analyzing the development status of eco-tourism commodity and the favorable conditions of eco-tourism development in Poyang Lake area, we consider that the types of the eco-tourism commodities should include the souvenir series, the regional cultural eco-tourism commodity series, the local commodity series, the eco-tourism commodity series of in-depth development, and put forward the development countermeasures, which include making a clear development goals, the implementation of brand strategy, increasing eco-tourism commodity design, creating a good tourist shopping environment, improving eco-tourism commodity promotion and advertisement, and accelerating the pace of management system reform.

关 键 词：生态旅游商品 商品开发 鄱阳湖 

分 类 号：F592.7[经济管理—旅游管理]