中国企业品牌本土化发展研究  

Development of China's brand localization

作　　者：柳雨红[1] 

机构地区：[1]哈尔滨理工大学机械动力工程学院,黑龙江哈尔滨150080

出　　处：《科技与管理》2010年第4期100-101,110,共3页Science-Technology and Management

摘　　要：针对于品牌发展与企业运行规律的关系,指出中国品牌传播本土化的意义,提出了品牌要有本土传统文化的注入才能传播悠远,最后就品牌的发展战略给出了建议与见解。First,this paper analyzes in detail the relationship between brand development and business operation rules,and then points out the significance of brand localization,contending that only with the injection of local traditional culture will a brand have distant spread.Finally,this paper gives some advice on the development of brand strategy.

关 键 词：企业品牌 本土化 发展 

分 类 号：G302[文化科学]