媒介文化语境下的网络恶搞及其双向归置  

Web Ridicule Under the Context of Media Culture and Its Double End

作　　者：鲍海波[1] 王蓓蓓[1] 

机构地区：[1]陕西师范大学新闻与传播学院,陕西西安710062

出　　处：《陕西师范大学学报（哲学社会科学版）》2010年第4期78-86,共9页Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition)

摘　　要：以媒介及其表征系统为核心的媒介文化作为当下时代的轴心势力,深刻影响着当代人日常生活的各个方面。在媒介文化生产以及众多产品中,网络恶搞及其作品作为青年亚文化的重要表征引发了广泛的关注。将网络恶搞这一青年亚文化的重要表征置于媒介文化的语境之下予以讨论,在探讨其源起、表达方式的同时也分析其被意识形态与商业利益的双向归置,对其进行多维反思,别具深意。Media culture with media and their characterization systems is the axis force in present days and deeply influences contemporary life in every way.Of media production and its miscellaneous products,web ridicule and its works attract broad concern.This paper investigates web ridicule as a characteristic of juvenile sub-culture in the context of media culture.It explores the origin and ways of expression of web ridicule and meanwhile attempts to analyzes its double orientations of ideology and commercial interests.The paper also offers a multiple reflections on this phenomenon of media culture.

关 键 词：媒介文化 网络恶搞 仪式 娱乐狂欢 双向归置 

分 类 号：G206.2[文化科学—传播学] G250.73