旅游景区门票的资源保护型定价模型研究  

Study on the Fixing of Admission Pricing Model for the Protection of Resources in Scenic Spots

作　　者：郭强[1] 董骏峰[2] 

机构地区：[1]海南大学旅游学院,海南海口570228 [2]中国科学技术大学管理学院,安徽合肥230026

出　　处：《旅游学刊》2010年第8期72-77,共6页Tourism Tribune

基　　金：国家自然科学基金(70761001);国家软科学项目(2008GXQ6D169);海南省重点科技项目(080220);海南省自然科学基金指导性项目(808142);海南省高等学校科学研究项目(Hjsk2009-03);海南大学科研项目(hd09xm95)资助~~

摘　　要：由于景区内的旅游资源具有公共产品的特点,可以通过制定合适的景区门票来保护旅游资源。本文建立了包含多种旅游资源、经历多个阶段的、带有可变特性的旅游景区门票定价模型,并通过算例给出了模型的求解方法。这一定价模型在资源可持续使用方面符合代际公平的公益性目标,在获利方面符合企业的利润最大化目标,实现了公益性目标和盈利性目标的统筹兼顾。As tourism resources in scenic spots are of the feature of public goods, we can protect tourism resources by fixing appropriate admission fee. The paper sets up admission pricing model for scenic spots including multiple tourism resources and going through several stages with changeable property. The solution of the model is thus obtained based on the example. The price-fixing model conforms to the target of public welfare in the use of sustainability of resources and accords with the objective of profit optimization so as to realize the goal of unified planning with due consideration for both public welfare and profits.

关 键 词：旅游 资源保护 景区门票 定价模型 

分 类 号：F592[经济管理—旅游管理]