媒介视角下的搜索引擎公信力失范探析——以价值型搜索为例  

Study on Search Engine's Credibility Anomy from the View of Media Perspective——Based on Research of Valuable Search

作　　者：季振兴[1] 靳小钊[1] 

机构地区：[1]哈尔滨工业大学,山东威海264209

出　　处：《科技管理研究》2010年第13期254-256,308,共4页Science and Technology Management Research

摘　　要：在吸取媒介公信力和社会失范理论研究成果的基础上,以价值型搜索为例,建立了搜索引擎公信力评价量表,并在大学生网民中就主流搜索引擎开展公信力失范评价调查,提出了预防和警示搜索引擎公信力失范的举措,丰富和发展了网络环境下的媒介公信力研究。Based on the media credibility and the research of social anomie theory,the article takes valuable search engine as an instance and builds a search engine credibility evaluation scale.Through the credibility anomy investigation on main search engines among collegiate netizen,the author puts forward several proposals on how to warn and prevent search engine＇s credibility anomy,which enrich and develop the research of media credibility under network environment.

关 键 词：媒介视角 搜索引擎价值型搜索 公信力失范 

分 类 号：G206[文化科学—传播学]