古村落旅游开发经营模式比较研究  

Comparative Study of Ancient Village Tourism Development and Management

作　　者：白露[1] 张晓红[1] 

机构地区：[1]江门职业技术学院,江门529000

出　　处：《价值工程》2010年第23期30-31,共2页Value Engineering

摘　　要：我省新一轮古村落专项工作的开展,将掀起省内新一轮古村落旅游热潮。本文通过对民居、古村落旅游吸引力、客源市场的分析,证明其发展潜力巨大。对其开发、经营模式的归纳性总结,为其今后开发与保护的开展提供了借鉴依据。The development of a new round of special work of ancient villages in Guangdong province will launch a new round of village tourism boom. Based on the houses, ＇ancient village tourist attraction, tourist market analysis, this paper proves that its development potential. The inductive conclusion of its development and operation model provides a reference basis for the conduct of future development and protection.

关 键 词：古村落旅游 客源分析 开发经营模式 营销策略 

分 类 号：F59[经济管理—旅游管理]