苏南动漫创意产业链现状及其发展对策研究——2009苏、锡、常、宁四地动漫基地的调查研究报告  

South of Jianshu Comic and Animation innovation industry chain present situation and its development countermeasure research——investigation research report of 2009 Shuzhou,Wuxi,Changzhou,Ninbo comic and animation basement

作　　者：恽如伟[1] 闫荟[1] 邱华青[1] 姜岩岩[1] 孙玉芳[1] 

机构地区：[1]南京师范大学教育科学学院教育游戏研究中心,江苏南京210097

出　　处：《特区经济》2010年第7期49-50,共2页Special Zone Economy

基　　金：2009年江苏省社会科学基金重点项目"苏南发展动漫游戏产业的政策调查与研究"(项目编号:09TQA001)的部分研究成果

摘　　要：在影响动漫产业发展的诸多因素中,产业链无非是最关键的因素之一,动漫产业链的良性与否能够极大地影响到动漫产业的发展。因此,如何构建一条适合苏南动漫产业发展的产业链,已成为苏南动漫产业发展中的关键。本文在调研的基础上,首先对问卷调查所得到的数据进行统计分析,得出苏南动漫产业链的不完善之处;其次结合苏南动漫产业发展的特点,寻求苏南动漫产业链中存在问题的解决对策,促使苏南动漫产业达到良性循环。There are a number of factors which can affect the development of the animation industry,but the industrial chain is the most critical factor.Whether the animation industrial chain is good or not can greatly affect the development of the animation industry.Therefore,how to build a suitable animation industrial chain has become the key of the animation industry development in southern Jiangsu.Based on the investigation,we first have a statistical analysis on the questionnaire survey data,and then obtain the imperfections of the southern Jiangsu industrial chain; Then,we find the measures of the existing problems in southern Jiangsu industrial chain according to the characteristics of Sunan animation industry.It can promote southern Jiangsu animation industry to achieve a good cycle.

关 键 词：苏南 动漫产业 产业链 解决对策 

分 类 号：F127[经济管理—世界经济]