整合市场战略与非市场战略的战略管理模型——基于中国房地产行业的研究  

Integrating the Nonmarket Strategies into the Strategic Management Process:Case Study of Real Estate Firms in China's Transitional Environment

作　　者：樊帅[1] 田志龙[2] 

机构地区：[1]中南财经政法大学工商管理学院 [2]华中科技大学管理学院

出　　处：《管理学报》2010年第8期1107-1116,共10页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(70672038)

摘　　要：随着企业非市场因素在竞争中发挥出越来越显著的作用,将非市场环境分析及战略制定纳入企业战略管理过程中,并探讨其与市场环境及战略整合的特点,成为企业战略管理研究的新方向。在对中国转型经济时期典型房地产企业的非市场战略进行案例分析的基础上,研究中国转型经济环境下典型的非市场事项管理及相应的企业非市场战略特征,并试图从战略管理的角度出发,构建企业非市场因素与传统战略规划过程的整合模式。研究的结论补充了关于市场战略与非市场战略整合的相关研究,为中国转型时期企业如何在战略管理过程中纳入非市场环境评估及相应的战略制定与实施提供了理论模型与实例支持,对企业战略管理实践有指导作用。As the increasingly prominent role of non-market factors in companies＇ competition,putting non-market environmental analysis and strategy formulation into the corporate strategic management process and exploring the characteristics of it strategic integration and the market environment become a new direction of corporate strategic management research. In this paper,based on the case study of typical Chinese real estate enterprises＇ non-market strategy in the period of the Chinese transitional economy,we research a typical non-market issues of enterprise management and the corresponding characteristics of non-market strategy,and from the perspective of strategic management,we try to construct the integrated model of corporate non-market factors and traditional strategic planning process. The conclusions include the related study of market and non-market strategy integration,and proposed theoretical model and supporting examples of how to include non-market environment evaluation and strategy formulation and implementation of the corporate strategy management process during Chinese transition period and provide guidance to enterprise strategic management practices.

关 键 词：非市场事项 非市场战略 战略管理 

分 类 号：C93[经济管理—管理学] F270