产品色彩的情感表达  

Emotional Expression in the Colors of Products

作　　者：吴闻宇[1] 崔天剑[1] 沈征[1] 

机构地区：[1]东南大学,南京210096

出　　处：《包装工程》2010年第16期42-44,共3页Packaging Engineering

基　　金：江苏省社科基金指导项目(09YSD012)

摘　　要：产品色彩作为产品主要的视觉语言,蕴含着产品的内在品质和其所要表达的情感。通过对产品色彩的不同心理感受的分析,提出色彩意象的表达是产品设计的重要环节,阐述了产品色彩的人性化设计,可以形成美好和谐的情感体验,展现使用者的情趣。并在色彩情感的差异性特征分析的基础上,重点探讨了产品色彩情感表达的有效方法与途径。As the main visual language of the product,product color contains the inner quality of products and expresses their feelings.By means of the analysis on the different mental feelings of the product color,it put forward the expression of the color image is an important link of product design,also expounded the humanity design of product color,which could form the harmonious emotional experience and show the users＇ sentiment.Then based on the analysis of the difference characteristic of the coloring emotion,it discussed the effective methods and ways to express the product coloring emotion.

关 键 词：产品色彩 色彩意象 差异性 情感表达 

分 类 号：TB472[一般工业技术—工业设计]