基于市场营销理念的高校图书馆服务模式构建  

The Construction of the Service Model of University Library Based on the Idea of Marketing

作　　者：邱筇[1,2] 陈焱[3] 

机构地区：[1]武汉大学信息管理学院,湖北武汉430072 [2]江西师范大学图书馆,江西南昌330027 [3]萍乡高等专科学校图书馆,江西萍乡337055

出　　处：《江西图书馆学刊》2010年第3期78-80,共3页The Journal of the Library Science in Jiangxi

摘　　要：随着社会主义市场经济体制的初步建立,不仅企业可以运用营销理念,而且非营利组织也可采用,营销理念应成为新时期整个图书馆服务模式的核心理念。就高校图书馆如何构建基于营销理念的服务模式进行了探讨,提出了应当谨防的两种认识误区。With the preliminary construction of the socialist market economy system,the idea of marketing can be applied not only in businesses but also in non-profit organizations.It should be the core idea of the service model of libraries in modern time.This paper discusses how to construct the service models in university library based on the idea of marketing,and puts forward two possible misunderstandings that should be avoided in the process of construction.

关 键 词：高校图书馆 读者服务 营销理念 服务模式 

分 类 号：G252[文化科学—图书馆学]