长三角体育会展圈建设研究  

Construction of the Sports MICE Circle in the Yangtse Delta

作　　者：俞海滨[1] 

机构地区：[1]上海大学管理学院,上海200444

出　　处：《体育科研》2010年第4期64-67,共4页Sport Science Research

基　　金：国家体育总局体育文化研究项目(08TYWH076)

摘　　要：在对长三角体育会展圈进行概念界定的基础上,分析建设长三角体育会展圈的可行性。并指出构建长三角体育会展圈,要统筹规划,资源整合,既发挥市场机制,也注重政府的引导与调控;要把握长三角区域城市的各自优势,实施战略错位,打造特色品牌;要不断推进长三角体育会展市场、空间结构和管理一体化。On the basis of defining the concept of the sports MICE circle in the Yangtse Delta, the paper analyses the possibility of constructing a sports MICE circle in the Yangtse Delta. It points out that overall planning and resource integration are needed in constructing a sports MICE circle in the Yangtse Delta. Market mechanism should be adopted and government＇s guidance and regulation should be stressed. We should grasp the respective advantages of the cities in this area and implement ＂strategic dislocation＂ in order to create characteristic brands. We should continuously enhance the integration of the sports MICE market, space structure and management in the Yangtse Delta.

关 键 词：体育 会展圈 长三角 建设 

分 类 号：G80-05[文化科学—运动人体科学]