论大众化背景下区域高校的经营管理  

Analyzing the Operation and Management of Regional Colleges and Universities in the Background of Mass Education

作　　者：王勇[1] 

机构地区：[1]天津大学管理经济学部,天津300072

出　　处：《临沂师范学院学报》2010年第4期57-59,共3页Journal of Linyi Teachers' College

摘　　要：高等教育正处于规模扩张向内涵发展、教育资源和教育市场格局大调整的历史进程中。区域高校应按照科学发展观的要求,正视自身所处的社会主义市场经济这一经济社会背景;正视随着高教体制改革的推进,高校业己明确的法人地位,及其已成为办学经营实体的角色;正视高校赖以生存的办学资源有相当大的比重要向社会、向市场争取,而高校的产品,或曰准公共产品即学生和科研成果,要接受社会、接受市场检验的现实,用有限经营的理念改进我们的高校管理,经营资源,经营特色,经营品牌,实现科学发展。The highereducation now in China is in the historical process,that is,from scale expansion to connotation development and education resources and education layout are adjusting.With the requirement of scientific development,regional colleges and universities should face up to the background of socialist market economy;face up to the improvement of higher education system reform;face up to the fact that there are a great part in the schooling resources of colleges and universities lies in their pursuing to society and market while the products of colleges and universities （students and research results）have to be tested by the market until they can upgrade theirmanagement and operation on resources and brand.

关 键 词：区域高校 经营 科学发展 

分 类 号：C931.2[经济管理—管理学]