济南千佛山品牌资源开发探析  

Exploration of the Qianfo Mountain Development as Name-Brand Resources:Research of the Aged as Main Consumers

作　　者：曹银玲[1] 

机构地区：[1]山东旅游职业学院,山东济南250220

出　　处：《山东商业职业技术学院学报》2010年第4期16-18,共3页Journal of Shandong Institute of Commerce and Technology

摘　　要：千佛山是济南著名的旅游风景区,千佛山已经成为济南旅游业具有品牌效应的重要代表。随着景区的不断发展,千佛山已成为一个融山林、名胜古迹为一体的规模较大的旅游风景区,吸引了众多游客前来参观。但作为以登山为主的旅游资源,千佛山在很多老年出游旅行者中并不占有绝对优势。这与老年人体力、兴趣等密切相关。本文主要以老年人作为主要消费对象,探讨千佛山在老年消费群体中的品牌开发。Qianfo Mountain, one of the tourist scenery areas in Jinan, has already become an important representative of name - brands in Jinan ＇s tourist section, With continuous development of the scenic spot, Qianfo Mountain has developed into a large -scale tourist destination combining forest, historic relics, which attracts numerous tourists. However, the mountain has no advantages as a mountain -climbing resource for aged tourists. This is due to their energy and interest. the ther This essay, regarding old people as main tourist consumers, aims to explore possibility of the mountain＇s development into a name - brand tourist area for the aged and cherish a wish to furpromote the tourist development of the Qianfo Mountain.

关 键 词：千佛山 老年消费者 品牌开发 

分 类 号：F590.8[经济管理—旅游管理]