体育标志产品经营的重要性及我国体育标志产品的经营策略  

The Importance of Sport Licensing and the Strategy of Sport Licensing for Chinese Sport Organizations

作　　者：王晓曦[1] 潘华山[1] 

机构地区：[1]广州中医药大学,广东广州510006

出　　处：《军事体育进修学院学报》2010年第3期1-3,共3页Journal of Pla Institute of Physical Education

摘　　要：体育标志产品经营为体育组织和标志产品生产商带来经济上的收益和扩大自己品牌影响力的机会,是非常重要的体育营销活动。我国的体育标志产品的市场潜力很大,但市场开发尚在起步阶段,需要进一步加强,本文分析了体育标志产品经营的重要性并为我国体育标志产品经营提供策略。Sport licensing is a very important marketing activity, which brings direct economic income and expand the brand influence for sport organizations and manufacturers . Chinese sport licensing market has great potential, but still at an initial stage of market development and need to be further strengthened. This paper analyzes the phys- ical symbol of the importance of sport licensing and provides a strategy to sport licensing industry.

关 键 词：体育标志产品 重要性 策略 

分 类 号：G80-05[文化科学—运动人体科学]