销售期有效市场需求下零售商横向调货利润分配研究  

Transshipment Profits Distribution,Considering the Customer Transfer and New Product Substitute

作　　者：李晓宏[1,2,3] 孙林岩[1,2,3] 孙荣庭[1,2,3] 李刚[1,2,3] 

机构地区：[1]西安交通大学管理学院,陕西西安710049 [2]过程控制与效率工程教育部重点实验室,陕西西安710049 [3]机械制造系统工程国家重点实验室,陕西西安710049

出　　处：《管理工程学报》2010年第3期19-23,6,共6页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金重点资助项目(70433003);国家自然科学基金资助项目(70701029);国家社科基金资助项目(08XJY016)

摘　　要：分析基于销售信息更新时将面对库存缺货和库存剩余的零售商,在考虑其客户转移与同类产品替代下形成的有效市场需求时收益与通过联合决策实现协调调货时收益得出:协调调货可使零售商总体收益更大,联合决策时的利益分配可通过基于一般纳什讨价还价策略的调货价格的确定来实现,同时,这一分配策略会激励零售商将其调货量向实现零售商总体利益最大化的调货量靠拢。数值分析结果支持本文论述。The retailers know well about their stock status with the demand information updating, and they could make decision that whether they coordinate for transshipment strategy or not when they consider the substitution of same kind product and customer transferring. The study shows that the joint profits are much more than non_ coordinate, and the distribution of the joint profits can be implemented by the transshipment product price with the General Nash Bargaining Solution （GNB）. The GNB solution makes the retailer makes their transshipment quantity decision close to the optimal transshipment quantity. The numerical analysis supports the conclusion.

关 键 词：需求信息更新 利益分配 有效市场需求 一般Nash讨价还价 

分 类 号：F253.4[经济管理—国民经济]