海滨旅游度假区发展模式比较研究——三亚亚龙湾和北海银滩度假区案例  

A COMPARATIVE STUDY ON COASTAL RESORT DEVELOPMENT MODEL——A Case Study of Yalong Bay in Sanya and Beihai Silver Beach

作　　者：刘俊[1] 

机构地区：[1]华南师范大学旅游管理系,广州510631

出　　处：《人文地理》2010年第4期115-119,共5页Human Geography

基　　金：国家自然科学基金项目(70703012);中国海洋发展研究中心资助项目(AOCQN200805)

摘　　要：三亚亚龙湾和北海银滩是我国海滨度假区发展的典型案例。在大量田野调查和对关键信息提供者深度访谈基础上,从度假区地方政府介入程度及方式、土地管理、招商引资、开发水平和绩效等方面进行了比较研究。研究发现,亚龙湾度假区是企业主导下市场化发展模式,而银滩度假区则是地方政府主导发展模式。以后者为代表的过度行政化治理结构是我国现阶段海滨度假区发展的制度特征。新时期海滨度假区需要探索政府和市场分工明确、责权清晰、优势互补、科学合理的治理结构,使得度假区在市场机制的引导下良性健康稳步发展。Sanya Yalong Bay, and Beihai Silver Beach are typical cases among Chinese coastal resorts development. The former is well developed by joint-venture enterprise and has been established as the most successful integrated coastal resort in China. However, the latter, which is managed and administered by local government, has been experiencing great fluctuation and caused great loss economically and ecologically. Based on the field trip survey and deep interviews of key information providers, the author finds out that the coastal resort development model featured on the aspects of local government involvement, resort land transfer and management, investment control policy, hospitality development are totally different in Yalong Bay and Beihai Silver Beach. Yalong Bay is identified as enterprise dominant development model, which is run under the rules of market, providing positive expectation and motivation to all project developers. Meanwhile, the local government and resort enterprise cooperate closely and control strictly on the resort land transfer, to make sure that all projects are developed under a integrated resort plan, which leading to the success of Yalong Bay. However, the Beihai Silver Beach is featured by local government dominant development model, with high involvement of local government and its strong intervention into resort development. Over-concentration control of the prime leaders of local government is likely to induce opportunism of the controller, which is liable to ruin the prospects of resort development. Also the resort management is always found to be fragmented and lose its control on the resort plan and development. And resort infrastructure cost is too huge for local government to afford at the initial development stage, and will lead to dilemma and predicament of resort development. The paper concludes that the Beihai Silver Beach Resort is a typical case of the local government dominant coastal resorts in China. More reasonable and balanced resort governance should be established in

关 键 词：海滨旅游度假区 发展模式 三亚亚龙湾 北海银滩 

分 类 号：F592[经济管理—旅游管理]