引入分时度假产品提升西部民族地区乡村旅游  

Introducing the Products for Time-sharing Vocations to Promote the Village Tourism in the West Rejoins of China with Minority Nationality

作　　者：陈林 

机构地区：[1]贵州省商业高等专科学校,贵州贵阳550004

出　　处：《贵州民族研究》2010年第4期89-92,共4页Guizhou Ethnic Studies

摘　　要：走马现花式的低端旅游产品营销模式对当地生态环境、文化遗产保护、基础配套设施等形成巨大的负面压力,西部民族地区乡村旅游面临粗放且不可持续的窘境。引入分时度假产品营销模式,并通过分时度假产品交换网络推动西部民族地区乡村旅游国际化经营,提升其乡村旅游层次,给旅游资源丰富的西部民族地区注入必要的发展资金,在相当长时期内为度假地带来比较稳定的、具有较强消费能力的游客资源,为当地经济输入强劲发展动力,可求得问题的解决,使西部民族地区乡村旅游走上可持续的良性发展轨道。As the hurriedly used marketing model for the tourism products of low end has created huge negative pressure on the local ecological environment,the protection of the cultural heritage and the infrastructure supporting facilities,the village tourism in the west rejoins of China with minority nationality is in an extensive and unsustainable quandary.The products for time-sharing vocations,therefore,should be introduced and the village tourism in the rejoins can be transacted internationally through the on-line exchange of the products for time-sharing vocations so that the village tourism can be promoted to a higher level and the necessary funds can be injected into the rejoins abundant in resources. As a result,the large and stable resources of travelers with strong consuming ability will remain in the vocation sites in long terms.The problems being solved,the local economy will be developed greatly and the village tourism in the rejoins will be brought within the healthy orbit of development.

关 键 词：分时度假产品 西部民族地区 乡村旅游 

分 类 号：F592.73[经济管理—旅游管理]