个性美在韩国20岁女性化妆品包装设计中的合理应用  

Reasonable Application of Beauty of Individuality in the Packaging Design for 20-year Old Women Cosmetics

作　　者：胡红忠[1] 王昕霞[1] 刘维浩[1] 

机构地区：[1]南昌大学,南昌330031

出　　处：《包装工程》2010年第17期155-157,187,共4页Packaging Engineering

摘　　要：介绍了现代化妆品包装的现状及发展趋势,通过对韩国爱茉莉集团20岁年轻女性使用的化妆品品牌包装设计的案例分析,从包装的造型、材料、装潢等各个方面呈现出现代化妆品包装设计的"个性"美,希望能为中国本土的化妆品包装设计的提升提供一定的参考。The authors introduced the present situation and development trend of modern cosmetics packaging design,through the case analysis of the packaging design of the Korean Amore-Pacific brand cosmetics used by the 20-year old women,the beauty of individuality was presented by modern cosmetics packaging design in each aspect,such as package modeling,materials and decoration,etc.It is hoped to provide reference for improving local cosmetics packaging design in China.

关 键 词：化妆品 包装设计 个性美 

分 类 号：TB482[一般工业技术—包装工程]