基于AHP法的休闲型旅游地评价——以湘鄂渝黔边区为例  

Leisure Tourism Destination Evaluation Based on AHP——Taking Xiang-Er-Yu-Qian Border Region as a Case

作　　者：刘水良[1] 吴吉林[2] 田金霞[1] 

机构地区：[1]吉首大学旅游学院,湖南张家界427000 [2]吉首大学城乡资源与规划学院,湖南张家界427000

出　　处：《资源开发与市场》2010年第10期937-939,共3页Resource Development & Market

基　　金：国家社科基金项目"休闲型旅游发展研究"阶段性成果(编号:07XMZ038);湖南省教育厅科研资助项目(编号:08C679)

摘　　要：休闲旅游在现代旅游业中日益受到关注和青睐。提出了休闲型旅游地的概念,利用层次分析法和模糊综合评判方法建立了休闲型旅游地的评价体系。根据评价得分可将旅游地分为典型的休闲型旅游地、潜在的休闲型旅游地和非典型的休闲型旅游地三类。以湘鄂渝黔边区为例进行了实证研究,结果表明张家界、湘西自治州、黔江区都是典型的休闲型旅游地,恩施自治州和铜仁地区为潜在的休闲型旅游地。Leisure tourism was being concerned and appreciated increasingly in the modern tourism industry.The concept of leisure tourism destination was put forward,then the AHP and comprehensive fuzzy method were employed to analyze and evaluate the leisure tourism destination.According to the evaluation score,tourism destinations were divided into typical leisure tourism destination,potential leisure tourism destination and atypical leisure tourism destination.And Xiang-Er-Yu-Qian border region was taken as a case of empirical study.The results indicated that Zhangjiajie,Xiangxi Autonomous Prefectures and Qianjiang Area were typical leisure tourism destinations,Enshi Autonomous Prefectures and Tongren Area were potential leisure tourism destinations.

关 键 词：休闲型旅游地 层次分析法 湘鄂渝黔边区 旅游地评价 

分 类 号：F592.7[经济管理—旅游管理]