四川自驾车体育旅游开发研究  

Study on Development of Self-drive Sports Tourism in Sichuan

作　　者：何芝[1] 

机构地区：[1]成都体育学院,四川成都610041

出　　处：《资源开发与市场》2010年第10期954-957,共4页Resource Development & Market

基　　金：四川省体育局2009年度资助项目"环四川自驾车体育旅游项目开发探索"课题成果(编号:09STK01)

摘　　要：自驾游与体育旅游都有休闲健身的价值取向,两者相互依存和推动,促成了自驾车体育旅游的发展。自驾车体育旅游出现了巨大的市场需求,而资源及产品、服务等方面的开发明显滞后,远不能满足人们的需求,与丰富的资源条件也不匹配。四川自驾车体育旅游面临良好的发展机遇,应实施规划和开发。通过产品创新、品牌构建,汽车旅游服务体系建立,促进自驾游与体育旅游的沟通与对接等措施,打造自驾车体育旅游精品,把四川建成国内外具有品牌影响力的自驾车体育旅游目的地。Both self-drive tourism and sports tourism had the value of leisure and fitness.The two depended on each other and pushed each other to promote the development of self-drive sports tourism.While there was a huge market demand of self-drive sports tourism,the development of its resources,products,services,etc laged far behind.It was far from enough to meet people′s needs,and it did not match the rich resources.Self-drive sports tourism in Sichuan faceed good opportunities for development,so planning and development should be implemented.Through creation of product,brand building,the establishment of automobile travel service system,we could promote the communication,docking,and other measures of self-drive tourism and sports tourism to create a competitive product of self-drive sports tourism and make Sichuan an influencing brand destination of self-drive sports tourism at home and abroad.

关 键 词：自驾车 体育旅游 开发 

分 类 号：F590.7[经济管理—旅游管理]