对医药包装设计现状分析与对策  

Analysis and Countermeasures of Current Situation of Medical Packaging Design

作　　者：王超英[1] 

机构地区：[1]安阳工学院,安阳455000

出　　处：《包装工程》2010年第18期113-116,共4页Packaging Engineering

摘　　要：从医药行业的特殊性出发,探讨医药包装设计的具体原则与设计要求,针对医药行业包装的特殊性,提出医药包装设计应遵循科学性、保护性、促销性、审美性、安全性、防伪性、绿色性、适应性等原则;医药包装设计者应从医药结构设计的要求及平面设计中字体的药属性、图形图案主题的形象性、色彩的识别性等要素进行研究与设计。Beginning from the distinctiveness of pharmaceuticals industry,it discussed the concrete principles and designing requirements of medical packaging design,put forward that the medical packaging design should follow the principles of protectiveness,scientism,sales promotion,aesthetics,security,anti-falsification,environmental conservation and adaptability;when carrying out their designs,the designers of medical packaging should follow the requirements of medical structure designs,the medicine properties of the script in graphic designs,the figurativeness of the theme of graphic devices and recognition of colors.

关 键 词：医药包装 现状分析 对策 

分 类 号：TB482[一般工业技术—包装工程]