媒体行业的市场集中度分析  

Market Concentration Ratio Analysis of Media Industry

作　　者：周曾[1] 

机构地区：[1]华南师范大学经济管理学院,广东广州510000

出　　处：《湖南大众传媒职业技术学院学报》2010年第5期44-48,共5页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：行业结构作为行业市场绩效分析的基础,在很大程度上决定着市场绩效的分析。通过分析可见媒体行业的市场集中程度正在不断降低。总体看来,市场呈现出一种多头竞争的局面。The industry structure, as the basis of performance analysis for industry market, also largely determines the market performance analysis. Through analyzing the industry structure of media market, the lower market concentration ratio and multi-competition trend can be found.

关 键 词：媒体行业 市场集中度 

分 类 号：G229.2[文化科学]