浅论财经新闻报道的情境化处理技巧  

On Contextualized Skills of Business News Reporting

作　　者：张淑芳[1] 

机构地区：[1]兰州商学院商务传媒学院,甘肃兰州730020

出　　处：《湖南大众传媒职业技术学院学报》2010年第5期52-54,共3页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：财经新闻报道往往因其专业性、严肃性而与一般受众"保持距离",并导致其可读性与必读性降低。解决这一问题的根本在于使财经新闻报道情境化,而使财经新闻报道情境化的有效途径包括合理使用刻画、预测、类比、对比等技巧。Because of its professionalism and seriousness, business news reporting not only maintains some distance from the public but also results in lower readability. To resolve this problem, we can contextualize business news reporting, using the skills of depicting, predicting, analogy and contrast rationally.

关 键 词：财经新闻报道 情境化 可读性 

分 类 号：G212[文化科学—新闻学]