一种有效预防点击欺诈的算法  

Effective algorithm to prevent click fraud

作　　者：张祖莲[1] 卡米力.木衣丁 王命全[1] 

机构地区：[1]新疆大学信息科学与工程学院,乌鲁木齐830046

出　　处：《计算机应用》2010年第7期1794-1796,共3页journal of Computer Applications

摘　　要：网络广告中,点击欺诈愈演愈烈,已经成为阻碍网络广告业健康发展的一大顽疾。针对网络广告业发展所面临的困境,对预防点击欺诈进行了研究,提出一种基于浏览时间和点击频率,并与验证码相结合的算法。该算法能有效屏蔽类似于木马点击器软件的点击欺诈,有效屏蔽浏览者偶然的无意识的无效点击,显著降低人工点击欺诈的效率,同时也不会让真正的潜在客户流失。Click fraud has become one of the major problems in the online advertising industry.Concerning the difficulties faced by the online advertising industry,an algorithm based on viewing time and click frequency and combined with verification code to prevent click fraud strategy was proposed.The strategy can shield effectively software click fraud similar to the clicker,and shield effectively viewers unconscious accidental invalid clicks,reduce significantly the efficiency of artificial click fraud,and the real potential client will not escape.

关 键 词：点击欺诈 验证码 点击付费 搜索引擎广告 点击频率 

分 类 号：TP393.08[自动化与计算机技术—计算机应用技术]