提升西部地区省会城市新闻传媒的竞争力探析——以西安市新闻传媒竞争力分析为例  

Promoting the Competitiveness of News Media Located in the Capital Cities of Western Areas——Taking the News Media's Competitiveness of Xi'an for Instance

作　　者：岳芃[1] 

机构地区：[1]西北大学新闻传播学院,西安710069

出　　处：《新闻界》2010年第4期37-39,共3页Journalism and Mass Communication

基　　金：陕西省社会科学基金项目"陕西文化娱乐产业聚集能力培育研究"(立项号:09J007)的资助

摘　　要：本文以西安市新闻传媒竞争力分析为例,探索西部地区省会城市的市级新闻传媒进一步提高竞争力、拓展市场空间的有效途径。The article takes the news media＇ s competitiveness of Xi＇ an for instance, and analyes how to promote the competitiveness of news media located in the capital cities of western areas and expand their market space.

关 键 词：新闻传媒竞争力 市场结构模式 品牌塑造 

分 类 号：G206[文化科学—传播学]