中国快餐业供求、竞争态势及存在问题分析  

Chinese Fast Food Industry Supply and Demand,Competition and Problems

作　　者：杨铭铎[1] 李明岩[2] 张良胤 

机构地区：[1]哈尔滨商业大学中式快餐研究发展中心博士后科研基地,哈尔滨150076 [2]北京工业大学,北京101100 [3]北京金丰餐饮有限公司,北京100190

出　　处：《哈尔滨商业大学学报（社会科学版）》2010年第5期121-124,共4页Journal of Harbin University of Commerce:Social Science Edition

基　　金：商务部支持项目:基于阶段定位于趋势预测的中国快餐业发展对策研究

摘　　要：快餐以其物美价廉、方便快捷、营养丰富的特点受到越来越多的消费者的青睐,在餐饮市场所占份额也越来越大。中国快餐业在迅速发展的同时也受到来自不同方面的竞争。对中国快餐市场的供求情况、竞争态势和存在问题进行分析,有利于广大快餐企业认准所处形势,为中国快餐业制定未来发展对策提供参考。The fast food with its features such as inexpensive,convenient,nutrient-rich,which are more and more consumers in the food market share is growing.The rapid development of China＇s fast-food industry also suffered from the same time on different aspects of competition.Chinese fast food market supply and demand,competitive situation and problems of analysis,help the general situation in which fast-food companies look for,for the Chinese fast food industry to develop countermeasures for future development to provide reference.

关 键 词：中国快餐业 供求情况 竞争态势 问题 

分 类 号：F719.3[经济管理—产业经济]