电子商务环境下双渠道供应链价格竞争与协调机制研究综述  

Review on Pricing Competition and Coordination in Dual-channel Supply Chain under the E-commerce Environment

作　　者：李书娟[1] 张子刚[1] 

机构地区：[1]华中科技大学管理学院,武汉430074

出　　处：《图书情报工作》2010年第18期126-129,共4页Library and Information Service

摘　　要：在梳理相关文献、总结前人工作的基础上,综述国内外该领域中的渠道冲突和协调机制研究。从价格竞争和协调机制两方面进行探讨,归纳价格竞争的研究模型和方法,并比较已有的协调策略;最后,对该领域相关研究进行总结分析,探讨未来研究的方向,以期为后续研究奠定基础。Based on the study of related literature and the summary of previous work, this paper analyzes the problem of channel conflict and coordination in dual-channel supply chain under E-commerce environment, sums up the models and methods of price competition, and compares the existing coordination strategies. At last, researches in this domain are summarized and the direction of further study is discussed to lay a solid foundation for further study.

关 键 词：双渠道 价格竞争 电子商务 渠道冲突 

分 类 号：F724.6[经济管理—产业经济] F274