我国虚假广告治理模式的博弈分析  

Game Analysis of Governance Model of China's False Advertisement

作　　者：庄红花[1] 

机构地区：[1]云南师范大学商学院,昆明650106

出　　处：《价值工程》2010年第28期224-224,共1页Value Engineering

摘　　要：目前虚假广告充斥市场,从医疗、药品、保健食品到房地产、出国留学服务等,虚假广告遍及生活的各个角落。本文主要利用博弈论的观点对我国虚假广告的治理模式进行分析,以期能对完善虚假广告的治理模式有所启示。The current market is flooded with false advertising over every corner of life,from the medical treatment,medicine,health food to real estate,services for studying abroad.From the view of game theory,this paper analyzes governance model for false advertisements of China in order to improve the governance model of false advertisements.

关 键 词：虚假广告 治理模式 博弈 

分 类 号：G22[文化科学]