南阳12121气象咨询电话增值栏目现状与发展探析  

Analysis of Present Situation and Development of Nanyang 12121 Meteorological Consultation Telephone Increment Column

作　　者：易伟霞 温洛 梁琪瑶 凌予杰 孟会民 窦红影[3] 

机构地区：[1]南阳市气象局,河南南阳473000 [2]周口市气象局,河南周口466002 [3]河南省气象局机关事务管理中心,郑州450003

出　　处：《气象与环境科学》2010年第B09期210-212,共3页Meteorological and Environmental Sciences

摘　　要：利用南阳市专业气象台2001-2009年12121气象咨询电话自动答询系统数据和同期的气象资料，统计分析了南阳市12121增值栏目拨打率（量）与天气状况、社会事件（中考、高考、节假日等）的关系。结果表明：增值栏目拨打率逐年递增，拨打量呈上升趋势；天气复杂时，拨打率大幅上升，天气晴好时，拨打量没有明显下降；节假日拨打率下降较多；高、中考期间拨打量激增；暑假拨打率高于年均值。建议今后发展音信互动等多元服务，提高增值内容的科学严谨性，增强时事敏感度，不断提升增值栏目的使用价值和对用户的吸引力，以培育出新的利润增长点，实现社会效益和经济效益的双赢。Using 12121 meteorological consultation telephone automatic finding system data and same period meteorological data coming from Nanyang Professional Meteorological Observatory from 2001 to 2009, the paper statistically analyzed the relations between Nanyang 12121 increment column dial rate （quantity） with the weather conditions, the social event （tested, college entrance examination, holiday and so on）. The result indicated： the increment column dial rate increases progressively year by year, the dial quantity assumes the trend of escalation. When the weather is complex, the dial rate is rising sharply; when the weather is clear, the dial quantity does not have the obvious drop. The holiday dial rate drop is much. During the tested and college entrance examination, the dial quantity is increasing sharply. The dial rate in summer vacation is higher than the year average value. The suggestion will develop the news interaction from now on and so on multi-dimensional service, and will improve the scien- tific rigor of increment content, enhance current event sensitivity, promote unceasingly the use value and user attraction of the increment column, in order to cultivate the new profit point of growth and realize the win-win of social efficiency and economic efficiency.

关 键 词：12121 增值栏目 拨打量(率) 影响因素 发展建议 

分 类 号：F063.1[经济管理—政治经济学]