零售业态与企业绩效的实证研究——基于沪深零售业上市公司的数据  

Retail Format and Enterprise Performance——Based on the Data of Listed Retail Companies in China

作　　者：赵泉午[1] 刘婷婷[1] 陈凤林[1] 

机构地区：[1]重庆大学贸易与行政学院,重庆400030

出　　处：《商业经济与管理》2010年第9期19-26,共8页Journal of Business Economics

基　　金：国家自然科学基金青年项目"基于顾客选择行为的班轮运力分配与定价策略研究"(70701022);教育部人文社会科学研究项目"上市公司ERP实施影响因素的实证研究"(09YJC630244)

摘　　要：现有理论表明零售业态是零售企业获得竞争优势的主要手段之一,但缺乏大样本的实证检验。文章以国内零售业64家上市公司1995-2008年的年报数据为样本,利用Wilcoxon秩和检验、Panel分析和T检验分析了国内零售企业引入新零售业态以及单业态与多业态经营模式对企业绩效的影响。结果表明引入新零售业态三年内对企业绩效有负向影响,单业态经营模式优于多业态经营模式。Existing literature indicates that retail format is one of tactics to gain competition advantages for retail corporations. But it＇s not verified with large samples. This paper adopts Wilcoxon test, Panel analysis and T test to investigate the effects of introducing new retail formats and different retail format modes on business performance based on the data of 64 listed retail companies in China during 1995 -2008. Results indicate that introducing new retail formats has negative influences on performance within three years and single retail format mode is better than multi-retail format mode.

关 键 词：零售业态 企业绩效 面板分析 

分 类 号：F252.5[经济管理—国民经济]