中小旅游企业发展:欧盟经验与本土策略  

Development of SMTEs:Lessons from EU and Tactics of China

作　　者：俞海滨[1] 

机构地区：[1]上海大学管理学院,上海200444

出　　处：《商业经济与管理》2010年第9期79-84,共6页Journal of Business Economics

基　　金：国家社会科学基金项目(08BJY128);上海市旅游局决策咨询项目(D.11-0129-09-403)

摘　　要：中小旅游企业是旅游业不可忽略的主力军,是创造就业的重要载体。文章分析了我国中小旅游企业的发展现状,借鉴了欧盟中小旅游企业发展成功经验,从中小旅游企业自身把握和政府扶持政策等内外因素,提出了我国中小旅游企业发展对策与建议。SMTEs （small and medium tourism enterprises） make up a majority of enterprises in tourism industry, and play a very important role in providing employment opportunities in China. The paper analyzes the development status quo and main problems of SMTEs in China, and draws lessons of development of SMTEs from EU （European Union）. It sets forth the development countermeasures of SMTEs in China from internal and external factors such as the SMTEs＇ ability to stay in season and the government supportive policies.

关 键 词：中小旅游企业 发展策略 政策扶持 

分 类 号：F592.6[经济管理—旅游管理]