论古镇旅游开发的五种关系  

On the Five Major Relationships in Tourism Development of Ancient Towns

作　　者：王大悟[1] 郑世卿[1] 

机构地区：[1]上海社会科学院旅游研究中心,上海200020

出　　处：《旅游科学》2010年第4期60-65,76,共7页Tourism Science

摘　　要：本文分析了在古镇旅游开发中必须正确把握的五种关系,即共性与特色、传统与当代、挖掘与创新、居民与游客、观光与休闲,涉及对资源的认识、对产品的定位、对社区的兼顾和对产业的发展等方面,为古镇旅游开发提供了系统理论支撑。旅游开发必须对这五种关系进行深度思考和正确把握,才能实现古镇旅游的永续发展。This paper analyzes five major relationships in tourism development of ancient towns including the relation between： generality and peculiarity, tradition and modernity, excavation and innovation, residents and visitors, as well as sightseeing and leisure. These five major relationships involve in the perception of tourism resources, the positioning of tourism products, the consideration of tourism community, and the development of tourism industry. It attempts to provide systemic theoretical support for tourism development of ancient towns. The authors suggest that tourism developers perceive these relationships deeply and handle them with flexibility to meet the changing tourist demand.

关 键 词：古镇旅游 旅游开发 

分 类 号：F590.3[经济管理—旅游管理]