质量影响需求下的二级供应链协调模型研究  

Research on Coordination of Two-stage Supply Chain when Demand is Influenced by Quality

作　　者：但斌[1] 任连春[1] 张旭梅[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044

出　　处：《工业工程与管理》2010年第4期1-4,24,共5页Industrial Engineering and Management

基　　金：国家自然科学基金资助项目(70972056);国家863计划资助课题(2007AA040801)

摘　　要：针对产品的生产质量和销售质量同时影响顾客需求问题,建立了制造商处于领导地位的二级供应链决策模型,分析了在分散式决策和集中式决策下制造商和零售商关于产品质量的决策,设计了一个成本分摊和收入共享契约协调供应链。结果表明,该契约能将制造商和零售商紧密地联系在一起,共同分担风险,通过共同努力都能获得比分散式决策下更大的利润,体现了供应链协调的思想。Based on the truth that manufacture and sale quality influence the consumer＇s demand,a two-stage supply chain is developed which manufacturer is a leader.Then,the decision of quality of manufacturer and retailer at distributed decision and centralized decision is studied and a contact of cost allocation and revenue sharing to coordinate the supply chain is designed.The conclusion implies the contract can contact manufacturer and retailer,share risks and they both can get more profit than at distributed decision,the thought of coordinate of supply chain is reflected.

关 键 词：供应链 产品质量 协调模型 成本分摊 收入共享 

分 类 号：F253.3[经济管理—国民经济]