神经经济学——经济学领域的“新大陆”  

Neuroeconomics——New Continent in Economics

作　　者：刘峥[1] 陈梅梅[1] 

机构地区：[1]东华大学旭日工商管理学院,上海200051

出　　处：《经济与管理》2010年第9期78-81,共4页Economy and Management

摘　　要：传统经济学在研究消费决策时通常假设人是理性的,总是在约束条件下寻求利益的最大化。而大量的现实经济活动表明,人在作出决策时往往不是出于理性的判断。对于那些传统经济学模型无法解释的行为,通过借助现代神经医学设备,研究人员能够在神经层面触及决策潜意识,重建经济学对经济行为的解释框架。Traditional economics assumes that people are rational and try to maximize the benefits when studying consumer decision.However,in reality,people often make decisions not based on rational judgments.As to the behaviors that traditional economic models can not explain,researches are able to access to subconscious decision-making and rebuild the economics frame for explaining economic behavior with contemporary neurology medical equipments.

关 键 词：神经经济学 传统经济学 决策潜意识 经济行为 神经层面 

分 类 号：F016[经济管理—政治经济学]