旅行社线路模块化设计初探  

Exploration of the Modular Theory in Tourist Itinerary Design

作　　者：袁亚忠[1] 杜荣凤[1] 李卫飞[1] 

机构地区：[1]湘潭大学旅游管理学院,湖南湘潭411105

出　　处：《湖南工程学院学报（社会科学版）》2010年第3期1-5,共5页Journal of Hunan Institute of Engineering(Social Science Edition)

基　　金：湖南省哲学社会科学基金项目"红色旅游产业链整合与优化升级研究"(09YBB385)阶段性成果

摘　　要：作为旅行社产品的旅游线路其销售成功与否在很大程度上取决于旅行社线路设计的水平。而不少旅行社的线路设计存在个性不足、线型单一、更新缓慢、网络化协作不足等问题。当今时代是模块化大发展的时代,通过将模块化理论引入到旅行社的线路设计中,对天数、旅游者需求、旅游景区、主题活动、旅行社等模块在旅行社线路设计中进行尝试性的组合应用,以期为旅行社线路设计提供参考与借鉴。As a significant part of the travel agency, the successful sales of tourist routes largely depend on tourist itinerary design. There are a lot of travel agencies that lack individuality with only a single route. These travel agencies fali to update their design and are short of network collaboration. Modularity is booming in this era, and by introducing modularity into tourist itinerary design, we can make full use of days, tourist demands, tourist attractions, theme activity, travel agency and ete, for composite application so as to afford lessons and reference for toursit inerary design.

关 键 词：模块化理论 旅行社 线路设计 

分 类 号：F590[经济管理—旅游管理]