我国农民旅游市场问题分析及开发策略  

Analysis and Development Strategy for Rural Resident Tourism Market

作　　者：甄翌[1] 

机构地区：[1]湖南商学院旅游管理学院,湖南长沙410205

出　　处：《湖南商学院学报》2010年第4期68-70,共3页Journal of Hunan Business College

摘　　要：开发农民旅游市场,不仅是旅游企业谋求发展的机遇,也是拉动我国旅游经济发展的重要举措。目前我国农民旅游还处于旅游的初级阶段,本文针对我国农民旅游市场存在的问题做深入研究,从政府和旅游企业两方面着手,提出了一些开发策略。To develop rural resident tourism market is not only a chance for travel agencies, but also an important policy for tourism economic development of our country. Now the tourism market is at its initial stage, so there are some inadequacies about its development. The paper studies and presents some strategies from the perspectives of both the government and travel agencies.

关 键 词：农民旅游市场 开发策略 问题 

分 类 号：F592.3[经济管理—旅游管理]