西部地区高校研究生体育消费现状研究  

Research on Status of Graduate Students′ Sports Consumption in West Regions

作　　者：王云冰[1] 闫振龙[1] 王鹏[2] 陈善平[1] 

机构地区：[1]西安交通大学体育部,陕西西安710049 [2]西安交通大学人文社会科学学院,陕西西安710049

出　　处：《西安交通大学学报（社会科学版）》2010年第5期95-100,共6页Journal of Xi'an Jiaotong University：Social Sciences

基　　金：陕西省社会科学基金项目(08P001)

摘　　要：运用问卷调查法和数理统计法,对西部地区部分高校在校研究生的体育消费需求的现状进行了调查研究。结果表明:西部地区高校研究生的体育消费类型为实物型消费,研究生的体育消费水平较低,男性研究生的整体体育消费水平高于女性,研究生的体育消费支出为"重实物,轻信息";研究生的锻炼动机以健康为最强,而研究生对体育产品的满意度一般。By using the methods of questionnaire investigation and mathematical statistics,the article conducts a research on the status quo of sports consumption demand of 1,223 graduate students at a few provincial colleges and universities in western regions of China.The research results show that the sports consumption of the graduate students in western regions is of the material matter type.The sports consumption level of the graduate students is relatively low.The overall sports consumption level of the male graduate students is higher than the female ones.The sports consumption expenditure focuses on material objects,but neglects information.In western regions,the motivation for graduate students to take exercises is of the strongest health type.The satisfaction degree of the graduate students to sports products is of the ordinary type.

关 键 词：西部地区 研究生健康 体育消费 消费支出 健康动机 

分 类 号：G643[文化科学—高等教育学]