基于交易成本理论的旅行社责任保险制度发展研究  

Study on Development of Travel Agency's Liability Insurance System under Transaction Cost Theory

作　　者：韩玉灵[1] 王业娜[1] 

机构地区：[1]北京第二外国语学院,北京100024

出　　处：《北京第二外国语学院学报》2010年第9期1-7,共7页Journal of Beijing International Studies University

基　　金：北京市教委科研创新平台项目资助课题--中国旅游产业发展前沿与趋势研究(PXM2010_014221_090456)

摘　　要：保险经纪公司的引入与"统保"是2009年旅行社责任保险制度发展的两大亮点。本文运用新制度经济学的交易成本理论对其发展的驱动因素及现状进行分析,并从旅行社、保险公司等利益核心层与责任保险制度的视角展望其发展趋势。The introduction of insurance broker companies and the ＂integration of covering insurance＂ are two highlights of development of travel agency’s liability insurance System in 2009.The driving force and present situation have been analyzed by transaction cost theory in new institutional economics,and the trend of development has been prospected in perspective of interest’s core layers such as travel agencies and insurance companies,etc.

关 键 词：旅行社责任保险 交易成本 发展趋势 

分 类 号：F59[经济管理—旅游管理]