古城镇商业业态研究  

The Study of Commercial Forms in Ancient Towns

作　　者：胡海霞[1,2] 杨振之[1] 

机构地区：[1]四川大学中国休闲与旅游研究中心,成都610064 [2]云南师范大学旅游与地理科学学院,昆明650092

出　　处：《软科学》2010年第9期138-141,共4页Soft Science

基　　金：国家旅游局资助项目(09TACG018)

摘　　要：在古城镇的旅游开发中,其商业业态应根据新的需求加以恢复性构建、调整与升级,以激发和延续古城镇的生命力。提出商业业态对古城镇恢复生机、旅游产业链的培育、规划建设和招商等方面具有重要意义和作用;并通过对众多古城镇商业业态案例的分析,研究了影响其商业业态布局和类型的限制因素、引导因素和自身因素,总结了商业业态布局的两种空间形态。In the development of ancient towns,its commercial forms should be restoratively constructed,adjusted and upgraded according to new demand,to stimulate and extend the vitality of ancient towns.This paper indicates the commercial forms have great significance and effect to ancient towns on regaining vitality,establishing tourism industry,planning and construction,and attracting investment.It researches the restriction factors,guiding factors and self factors which affecting commercial form layout,and summarizes two types of space form of commercial form layout.

关 键 词：古城镇 商业业态 空间布局 

分 类 号：F592.7[经济管理—旅游管理]