基于商誉角度的虚拟物品真钱交易  

Analysis of Real Money Trade for Virtual Items Based on the Goodwill

作　　者：李乐[1] 

机构地区：[1]武夷学院经济与数学系,福建武夷山354300

出　　处：《重庆邮电大学学报（社会科学版）》2010年第5期59-61,共3页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

摘　　要：虚拟物品的真钱交易是指游戏中物品的交易转移到了游戏世界外部,玩家之间用真实世界的货币交换虚拟物品。虚拟物品的商誉来源于物品在游戏世界中的稀缺性及其给玩家带来的效用。因此,商誉是玩家对这些无形资产货币价值认可的结果。在商誉转移中,交易的对象是娱乐价值,货币补偿的实质是对商誉的转移。Real money trade for virtual items is made in game items with the real-world money outside the game world.The formation of goodwill in MMORPGs items is triggered by the rarity and utilities of certain items.Therefore goodwill is the result of a monetary valuation of these invisible assets to which the players consent.In the goodwill transfer,objects traded are play values,and the nature of monetary award is goodwill payment.

关 键 词：虚拟物品 真钱交易 商誉 商誉转移 

分 类 号：F830[经济管理—金融学]