人文体育与城市形象塑造的关系——以广州举办亚运会为例  

The Connection between People-oriented Sports Culture and City Image——Take Guangzhou as example

作　　者：刘海唤[1] 

机构地区：[1]华南师范大学南海校区体育教研室,广东广州510631

出　　处：《广州体育学院学报》2010年第5期37-40,共4页Journal of Guangzhou Sport University

摘　　要：在现代社会,人文体育的发展与城市形象的塑造有着密切联系。人文体育包含的各个元素,即体育元素、文化宣传、公共管理和体育赛事对现代城市形象的提升都有着积极的作用。广州举办亚运会是对人文体育的一次实践,同时也是提升自身形象的重要契机。通过人文体育塑造广州城市形象有利于扩大广州城市品牌的国际影响;有利于提高广州城市居民的文明素质;有利于创建广州城市管理的良性环境;有利于传播广州城市文化的优秀传统。City image now has a closer connection to the development of people - oriented sports culture in modem time. All the elements of people - oriented sports culture including cultural publicity, public administration and sports event have a great effect on city image. The 16th Asian Sports Games, a great regional sports event, which will be held in Guangzhou in 2010, is a golden opportunity for Guangzhou to perfect its city image. Taking further study on how to perfect Guangzhou＇ s city image will definitely help to increase Guangzhou＇ s influence, to upgrade the civilization of Guangzhou citizenship, to establish a good environment for city management and to diffuse people - oriented sports culture and Lingnan Culture.

关 键 词：人文体育 亚运会 广州 城市形象 

分 类 号：G80[文化科学—运动人体科学]