国家青少年体育俱乐部引入市场经营管理模式研究——以广州体育学院青少年体育俱乐部为例  

Research on Marketing Management Style of National Adolescent Sports Clubs——Take the Adolescent Sports Club in Guangzhou Sport university as Example

作　　者：方港[1] 朱琳 杨胜峰[1] 

机构地区：[1]广州体育学院武术系,广东广州510500 [2]解放军体育进修学院,广东广州510500

出　　处：《广州体育学院学报》2010年第5期124-128,共5页Journal of Guangzhou Sport University

摘　　要：青少年体育俱乐部处在一个经济发展迅速的年代,引入市场管理模式能更好地发挥成立青少年体育俱乐部的初衷作用,能有效地激发俱乐部的发展热情,迅速扩大俱乐部的服务规模。广州体育学院体育俱乐部,社会资源丰富,师资雄厚、场馆众多教学设备齐全,具备做大做强的天时、地利环境,引入市场管理模式能更好地规划战略部署,明晰战略目标,优化青少年体育俱乐部的管理,提升工作的执行力,挖掘青少年体育俱乐部的发展潜力,发挥其应有的社会服务功能。The adolescent sports clubs are in the era of ever increasing economic development. The introduction of marketing management style will help to promote their original function, stimulate the development enthusiasm of the clubs, and enlarge their service scale. The adolescent sports club in Guangzhou Sport University has various advantages such as rich social resources, outstanding teachers, plenty of standard venues and equipment, etc. The introduction of marketing management style will improve the planning and management, clarify the goal and aim, promote the administrative and develop potentials.

关 键 词：青少年体育俱乐部 市场经营管理模式 发展对策 

分 类 号：G812.6[文化科学—体育学]