乡村旅游规模化经营研究——基于“天目村农家乐”的调查  

Research on the scale business of the rural tourism——Based on the investigation of Tianmu village farmer household tourism

作　　者：单邵伟[1] 陆森宏[1] 

机构地区：[1]浙江工商大学旅游与城市管理学院,杭州310018

出　　处：《经济研究导刊》2010年第26期87-89,共3页Economic Research Guide

摘　　要：以天目村农家乐为例进行实证研究,试图运用生产三阶段理论和规模报酬理论,分别从短期和长期两方面对该村的农家乐经营阶段进行判断,结果显示,天目村农家乐目前处于从最初的很小的生产规模开始逐步扩大的时期,面临规模报酬递增的阶段。因此,解决天目村乃至整个中国乡村旅游的规模化经营问题已迫在眉睫。Tianmu village in the farmhouse for example, a testament to use the three stages of production and the scale of the theory of short-term and long-term two aspects to the village business stage farmer household tourism judged as a result, Tianmu farmer household tourism currently in the village from the first small the scale of production started expanding, faced with increasing size of the stage, therefore, solving Tianmu village and the whole Chinese rum/tourism scale the question of a face.

关 键 词：乡村旅游 规模化经营 天目村 农家乐 规模报酬 

分 类 号：F590.63[经济管理—旅游管理]