市场导向、战略柔性与企业绩效:环境不确定性的调节效应  

Market Orientation,Strategic Flexibility and Performance:the Moderating Effect of Environmental Uncertainty

作　　者：杨智[1] 邓炼金[1] 方二 

机构地区：[1]湖南大学工商管理学院,湖南长沙410082 [2]伊利诺大学香槟分校商学院,美国伊利诺州61820

出　　处：《中国软科学》2010年第9期130-139,共10页China Soft Science

基　　金：国家自然科学基金(70572057);湖南省软科学研究计划项目(2008ZK3182)

摘　　要：在国内外相关研究的基础上,以战略柔性为中介变量,环境不确定性为调节变量,构建出市场导向、战略柔性对企业绩效影响的概念模型,并以133家湖南企业为样本进行了实证检验。研究发现,战略柔性部分中介市场导向对企业绩效的影响,环境不确定性负向调节市场导向对企业绩效的直接影响,正向调节战略柔性对企业绩效的影响。Based on the extant literature,this study attempts to provide a conceptual model using strategic flexibility as a mediator and environmental uncertainty as moderator.An empirical study with a sample of 133 firms from Hunan Province is conducted.The result shows that strategic flexibility partly mediates the relationship between market orientation and performance;environmental uncertainty negatively moderates the relationship between market orientation and performance,and positively moderates the relationship between strategic flexibility and performance.

关 键 词：市场导向 战略柔性 企业绩效 环境不确定性 

分 类 号：F406.73[经济管理—产业经济]