活动经济发展及上海应用研究  

The Development of Event Economy and Applied research in Shanghai

作　　者：杜娟[1] 

机构地区：[1]上海市商务委员会,200336

出　　处：《上海经济研究》2010年第9期99-103,共5页Shanghai Journal of Economics

摘　　要："活动经济"(Event Economy)也译作"事件经济",是近年来受到高度关注的经济现象。国内外普遍认为,"活动经济"正在成为服务业发展的重要推动力量。当前,上海正在大力推进经济结构调整,应该借鉴国内外城市在统筹重大活动时的经验,建立和完善活动经济管理体制,大力培育专业的活动管理公司,以此推动服务业发展和服务经济的创新和转型。Event Economy is also translated as ＂rincident economy＂, is highly concerned with the economy in recent years. At home and abroad, event economy is becoming an important driving force for development of service industry. Shanghai should learn from foreign cities in the experience of co - ordination of major activities, establish and improve the activities of the economic management system, great efforts to cultivate a professional event management company, to advance the development of service industry and service economy, innovation and transformation.

关 键 词：活动经济 事件管理 营销 

分 类 号：F127[经济管理—世界经济]