China Made:From Processing to Licensing  

作　　者：LIU QIONG 

机构地区：[1]不详

出　　处：《China Today》2010年第10期28-29,共2页今日中国(英文版)

摘　　要：THE world's best known mouse is the one created by Walt Disney.Today this iconic cartoon rodent is seen all over the world in all forms and materials.Manufacturers worldwide vie to produce"Mickey,"safe in the knowledge that joining Disney's legion of licensed suppliers means a steady flow of business and an assured profit stream.

分 类 号：F424[经济管理—产业经济] U491[交通运输工程—交通运输规划与管理]